Cinema,
not a
tech ad.
An Instagram campaign for the Google Flow Filmathon, a short-film contest for Indian storytellers that ends at IFFI Goa. Made for WIF India, reviewed by Google.
Get India's storytellers to make a short film in Google Flow, and enter it. The campaign had to explain the contest, the prizes, the dates, and the rules, and still feel like cinema.
A software ad. Screenshots would make an AI filmmaking tool look like software.
A fashion shoot. A glamour portrait with a laptop would make it look like a shoot.
Cinema. Something a filmmaker would stop scrolling for.
Treat every post
like a film still.
One look, held across the whole campaign, so six posts read as one story. The type sits in the clear middle of the frame, so the picture still breathes.
A screen of light
A wide, blank cinema screen standing in a real place. The film that hasn't been made yet.
People stay small
Storytellers in the frame, never the subject. The scene does the talking.
Grain, not gloss
It looks like film, so it feels like film. Nothing reads as a render.
A screenshot would make it software.
A portrait would make it a shoot.
We made it a film still.
One campaign,
brought alive on Instagram.
Launch, promise, how to enter, prizes, dates, and a final checklist. Each post moves people one step closer to submitting. Swipe through them as they ran.
wifindia
Google Flow Filmathon
wifindia Google Flow x WIF India Filmathon is here. Make a short film, made entirely in Google Flow.
The announcement
One frame to launch it. Two logos, one title, the first red.
wifindia
Google Flow Filmathon
wifindia Make the film. We'll bring the audience.
What participants get
An audience, a path to IFFI Goa, cash, and tickets. One promise per frame.
wifindia
Google Flow Filmathon
wifindia How to enter, in four steps. Save this one.
How to enter
Four steps, written for a phone, from subscription to submission.
wifindia
Google Flow Filmathon
wifindia Your film could win cash prizes and a ticket to IFFI 2026.
The prizes
Twelve, eight, and four lakh. Each prize gets its own frame.
wifindia
Google Flow Filmathon
wifindia Mark the dates. Registration closes 12 October.
The dates
Registration, submissions, and the showcase in Goa.
wifindia
Google Flow Filmathon
wifindia Before you hit submit, run the checklist.
Before you submit
A checklist to close the campaign. The blank cinema screen carries it.
Every frame,
end to end.
28 framesHow it landed.
WIF India
Google Flow Filmathon
SCXD
2026
- Campaign art direction
- Social campaign design
- AI image direction
- Captions and post copy
- Client review presentations
Got a launch that has
to look like cinema?
Campaigns, websites, and products for ambitious businesses.
Taking new projects